British TV presenter AJ Odudu has been announced as the first ever celebrity ambassador for The Perfume Shop, coinciding with the company's 30th birthday celebrations.

The former Strictly finalist said of the partnership 'I’m so excited to be working with The Perfume Shop for their 30th year. It’s a brand I’ve long had a love of from Saturday shopping with friends as a teenager, so it seems like the right fit to be working with them!'.